The other day I Tweeted, then Reddit.
I put the same ad on Facebook (about thirty or so FB pages), pinned the ad on Pinterest, posted it on Linkedin, with more shares on Twitter and Reddit; then emailed the notice to my friends and relatives. It went on Instagram with scads of hashtags (my eternal thanks to my daughter for tutoring me in those!) I begged for reviews in Goodreads. The trailer went up on YouTube, also shared to different places. Oh, yes, and I mustn't forget the updates to my web page and the new "campaign" on my mailer list!
I knew from the outset that I would be doing my own marketing, but the world of computers has exploded since my first book was published in 2010. Amazon was barely tossing out Create Space, for crying out loud.
I caught on to website building then someone pulled out a different 'platform.' 'New and improved' have been marching along like soldiers in a Veteran's Day parade ever since. I keep trying to keep up, to learn, but my poor Pooh brain struggles sometimes. The other day I heard about something called TikTok. It's a bit controversial in some circles so not going there right now. It's hard enough learning all the nuances of Zoom, Facebook live, Google live, etc. etc. especially with Covid messing up live selling and school visits.
I did some quick searching. There is: Snapchat, Lasso, Qzone, Tumblr, Sina Weibo, Ask.fm, Flickr, Wattpad, Bebo, etc. Granted, most of these didn't appear to be great marketing outlets, however, I used to think the same thing for Instagram and Twitter.